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Research papers

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook?In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Graeme Lawrence, Sally Lewis
Company: Join the Dots InSites Consulting
November 16, 2016
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Citation

Lawrence and Lewis (2016a, November 16). Real to reel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/real-to-reel-8911


Research papers

Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase

The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Sally Lewis, Katie Alexander
Company: Join the Dots InSites Consulting
November 18, 2015
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Citation

Lewis and Alexander (2015a, November 18). Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thirsty-work-collaborating-towards-metacognition-in-the-cold-beverage-path-to-purchase